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Las casas de apuestas gastan $ 21.4 millones en anuncios de l. a. NFL de l. a. semana uno, el overall de l. a. temporada podría aumentar | Casino Suerte
octubre 17, 2021

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Las casas de apuestas gastan $ 21.4 millones en anuncios de l. a. NFL de l. a. semana uno, el overall de l. a. temporada podría aumentar

<div><p>Week one of the 2021 NFL season is in the rearview mirror, and data confirms sportsbook operators holding advertising agreements with the league took advantage of those accords. The league’s approved sportsbook operator partners spent $21.4 million on advertising in the first week of the season. Prior to the start of the season, the NFL […]</p> <p>The post <a rel="nofollow" href="https://www.casino.org/news/nfl-sportsbook-ad-partners-spent-21-4-million-in-first-week-of-season/">Sportsbooks Spend $21.4M in Week One NFL Ads, Season Total Could Surge</a> appeared first on <a rel="nofollow" href="https://www.casino.org/news">Casino.org</a>.</p></div>

Publicado: 15 de septiembre de 2021, 01: 31h.
Última actualización: 15 de septiembre de 2021, 03: 03h.

Todd Shriber Leer más

Los angeles primera semana de l. a. temporada 2021 de l. a. NFL está en el espejo retrovisor, y los datos confirman que los operadores de apuestas deportivas que tienen acuerdos publicitarios con l. a. liga se aprovecharon de esos acuerdos.

El mariscal de campo de los New York Jets, Zach Wilson (2), corre una jugada contra los Carolina Panthers el domingo 12 de septiembre de 2021. Los anunciantes de apuestas deportivas gastaron mucho en l. a. primera semana de l. a. NFL. Espere que esa tendencia continúe. (Imagen: NJ.com)

Los socios operadores de apuestas deportivas aprobados por l. a. liga gastaron 21,4 millones de dólares en publicidad durante l. a. primera semana de l. a. temporada. Antes del inicio de l. a. temporada, l. a. NFL llegó a acuerdos con BetMGM, FOX Wager, PointsBet y WynnBET como operadores de apuestas deportivas aprobados. Ese cuarteto se unió a Caesars Leisure, DraftKings y FanDuel con ese codiciado estatus.

Según las reglas de l. a. liga, se pueden emitir un máximo de seis anuncios de apuestas deportivas por transmisión. Lideradas por FanDuel, las empresas de juegos se beneficiaron en su mayoría de esa asignación, al mando de 90 máquinas tragamonedas. FanDuel publicó 42 anuncios entre "Thursday Evening Soccer" de NBC y "Sunday Evening Soccer".

Solo los gigantes de seguros GEICO y Modern y DirecTV Movement publicaron más anuncios en ese lapso que l. a. compañía de juegos, informa Sportico. FanDuel es el mayor operador de apuestas deportivas en línea en los EE. UU. Y es propiedad en un 95 por ciento de Flutter Leisure (OTC: PDYPY). Boyd Gaming (NYSE: BYD) posee el otro cinco por ciento.
Grandes expectativas para los anuncios de apuestas de l. a. NFL
Si bien l. a. NFL permitió durante mucho tiempo anuncios de fútbol de fantasía y deportes de fantasía diarios (DFS), este es el primer año que l. a. liga permite anuncios directamente relacionados con casas de apuestas deportivas.
El cambio de opinión de l. a. liga sobre ese asunto se cut back a simples aspectos económicos. Según algunas estimaciones, los siete socios de apuestas deportivas antes mencionados podrían gastar hasta mil millones de dólares en espacios publicitarios durante las transmisiones de l. a. NFL este año.

Esa cifra no es exagerada. Los angeles NFL es l. a. liga deportiva más common en los EE. UU., El fútbol es el deporte más apostado y las transmisiones de l. a. liga a menudo se encuentran entre los programas mejor calificados durante l. a. temporada, todos los rasgos que se combinan para dar a l. a. liga poder de fijación de precios con los anunciantes. Además, l. a. temporada common es de 17 juegos este año, frente a los 16, lo que brinda otra semana de oportunidades de generación de ingresos publicitarios para l. a. liga.

Los angeles cifra de $ 1 mil millones es aún más creíble si se considera que NBC Sports activities ya está diciendo que está experimentando una fuerte demanda de anuncios durante el Tremendous Bowl LVI el 13 de febrero de 2022. Se espera que los lugares para ese juego cuesten $ 6.5 millones y l. a. cadena confirma que ya hay interés entre algunos de los socios operadores de apuestas deportivas.
Ausencia del lunes por l. a. noche
Llamativo por su ausencia en l. a. fiesta publicitaria de las casas de apuestas fue el Monday Evening Soccer de ESPN. El primer juego de l. a. edición 2021 de l. a. histórica transmisión de l. a. NFL no presentó anuncios de apuestas deportivas, aunque DraftKings tuvo un lugar en Day by day Myth Sports activities (DFS) durante el juego.
Eso podría ser único, atribuible al comienzo de l. a. temporada. Las compañías de juegos están enfocando su inversión publicitaria en los juegos de los domingos.
Monday Evening Soccer suele ser una transmisión altamente calificada, y l. a. lista de este año presenta algunos enfrentamientos importantes en los que es possible que las compañías de juegos quieran capitalizar.

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